VISION
To be a reference in the area of travel memories and quality products, associated with geographical references. We dream of having a t-shirt for all countries in the world, always designed by local designers.
The arts are also important to us. We want to have limited editions of t-shirts made by artists from various fields, helping to publicize and promote them. We are committed to seeking continuous improvement and sustained growth.
MISSION
Develop, produce and commercialize clothing products for a demanding and emotionally involved audience, looking for a quality product, with a careful, comfortable design, alluding to their travels or origins.
VALUES
Materials with quality and comfort. Ethics and transparency in relations with customers, suppliers and employees. Partnerships with local entities. Socially participative. Environmentally conscious.
About the founder
Filipe Pimenta
He was born in Coimbra, in 1972, but has always lived in Portimão, Algarve, Portugal. Studied Business Management at the University of Algarve and has worked for several companies and sectors, mainly in the financial area, in more than 20 years of career.
Spirit of adventure
Passionate about Africa, people, music, gastronomy, colors, smells and wildlife.
He lived and worked in Angola for almost 3 years, in one of the biggest freight forwarders and customs agent in that country, as financial director.
He participated in the “Eleven Up” Expedition, which involved 12 motorcycles and 2 cars, and which on 11/11/11, at 11:11 am, left Luanda, Angola and arrived in the city of Porto, Portugal, 52 days, 14 countries and 17,000 km later, on 31 December 2011.
With this experience, begins to develop the idea of extending the scope of a future t-shirt company to other geographies.
Passion for travel
Like any traveler, he likes to bring a souvenir of the places he visits. Many years ago he realized that there was no quality offer in t-shirts from the Algarve. He also realized that there are places in the world where it is very difficult to find this type of souvenirs. So, why not create them?!